With several new gTLDs already launched and continuing to launch over the next two years, now is the time to be sure that you have the proper strategies in place to protect your brand and manage your domain portfolio. MarkMonitor recommends you:
“More than half of the Fortune 100 trust MarkMonitor to protect their brands online.”
Review the applied-for strings and familiarize yourself with the available Rights Protection Mechanisms such as the Trademark Clearinghouse (TMCH)
Rationalize your existing domain portfolio and purge any unnecessary domain names
Re-evaluate your defensive registration strategy
Assess your domain management policies
Evaluate your brand protection strategy in light of the expansion in Internet real estate
MarkMonitor offers a variety of consultative services and resources such as the New gTLD Database, Trademark Clearinghouse Services, and Top-Level Domain Advisory Services that can assist you in evaluating the current state of your domain portfolio.
Another way to protect your brand is by getting involved in ICANN. There are several ways you can have your brand's voice heard:
Submit comments on ICANN's processes before they are considered for approval
Attend a meeting and make your point directly to the Board during the Public Forum portion
Create policies by joining one of the Supporting Organizations or Advisory Committees
MarkMonitor and its domain and gTLD experts are actively involved in ICANN, serving on a variety of committees— including acting in a leadership-capacity in the Business Constituency and the Registrars' Constituency—and representing brand holder rights.