Trademark Professionals

Protect the value you've built in your brand

The New gTLD Program is an initiative that was put in place by ICANN, the organization which regulates the Internet's naming and numbering systems, to expand the Internet namespace. Top-level domains (TLDs) are the portion of a domain name located to the right of the dot. Prior to the launch of the New gTLD Program, there were 22 generic TLDs, the most well-known of which is .com. The first new gTLD launched in December 2013 and will continue to launch over the next two years.

More than half of the Fortune 100 trust MarkMonitor to protect their brands online.”

With the introduction of the new TLDs, trademark professionals have a greater need than ever to protect their trademarks as the expanded namespace means more opportunities and risks for your marks. And, with so many new TLDs available on the Internet, the decision about where to register your marks and how to police them can be overwhelming. As a trademark professional, you should familiarize yourself with the available Rights Protection Mechanisms such as the Trademark Clearinghouse (TMCH).

To help you navigate the complex world of new gTLDs—including the Trademark Clearinghouse— MarkMonitor offers several consultative services and resources such as Trademark Clearinghouse Services, the New gTLD Database, Top-Level Domain Services and white papers that can assist you with determining the best strategy to protect your trademarks.