FAQ: New Generic Top-Level Domains

With ICANN's introduction of new generic top-level domains (gTLDs), the Internet naming structure will undergo significant changes. The implications for users and global corporations are extensive. MarkMonitor® is dedicated to providing up-to-date and accurate information to assist brand owners in managing their domains in a new gTLD world.

How many new gTLDs are expected?

Over the next 2–3 years, ICANN is expected to delegate approximately 1,300 new gTLD Registries. Most MarkMonitor clients' brands are expected to meet the eligibility requirements necessary to register domain names in approximately 600 of these new gTLDs.

When will new gTLDs be released?

The first new gTLD was delegated in December 2013.It is anticipated that new gTLDs will continue to launch over the next two years.

Will MarkMonitor offer registration services across all new gTLDs?

Yes. MarkMonitor intends to provide registration services across all new gTLDs where our clients meet eligibility requirements.

How much will it cost to register new domains?

Prices will vary by registry. MarkMonitor notifies clients as soon as pricing information becomes available.

What should my defensive registration strategy be?

Defensively registering as a means of protecting trademarks will likely be cost prohibitive in this new environment. While companies will likely register their marks in the most popular Registries, MarkMonitor strongly recommends implementing an automated solution to detect and remediate abuse.

How should brands prepare for the launch of new gTLDs?

There are several steps brands can currently take to prepare. These include:

  • Identify and submit trademarks to the Trademark Clearinghouse
  • Review all new gTLD applications
  • Become familiar with Rights Protected Mechanisms (RPMs) such as the Uniform Rapid Suspension (URS), the Post-Delegation Dispute Resolution Policy (PDDRP) and the Registry Restriction Dispute Resolution Procedure (RRDRP)
  • Right-size and review your domain portfolio including ensuring domain policies are current and budgets are available for new registrations and associated required resources

What is the Trademark Clearinghouse?

The Trademark Clearinghouse is a centralized repository of validated rights which will be used in support of ICANN's New gTLD Program. The Trademark Clearinghouse will enable brand owners to register their trademarks as domain names during Sunrise Periods and will notify rights owners and potential registrants when exact-match domain name registrations are made.

When can trademarks be submitted to the Trademark Clearinghouse?

The Trademark Clearinghouse is currently open and trademarks can be submitted for validation.

Will MarkMonitor be providing Trademark Clearinghouse services?

Yes. MarkMonitor is providing full-service Trademark Clearinghouse Services to streamline the process of collecting, entering and submitting required trademark data to the Trademark Clearinghouse. In addition, the Trademark Clearinghouse Services also capture and manage all Sunrise codes (SMD files) to enable future Sunrise registrations as new gTLD Registries launch beginning later this year.

Will submitting our trademarks to the Trademark Clearinghouse mean that we will always be notified when a domain registration matching a trademark is registered?

Yes. The Trademark Clearinghouse will notify rights owners when a domain matching a trademark in the Trademark Clearinghouse is registered.

What is the Uniform Rapid Suspension (URS)?

URS is meant to provide a fast, low-cost alternative to the UDRP for the suspension of clearly infringing domains.

What is the Post-Delegation Dispute Resolution Policy (PDDRP)?

PDDRP is a rights protection mechanism for trademark holders where they may take any infringement concerns straight to the Registry if they feel that the Registry is acting in bad faith.

What is the Registry Restriction Dispute Resolution Procedure (RRDRP)?

RRDRP is designed to address post delegation concerns. It allows complainants to assert that the Registry operator has not complied with its stated registration restrictions.

Does MarkMonitor offer solutions to detect domain name abuse in new gTLDs?

Yes. MarkMonitor Brand Protection™ identifies infringement across all new gTLDs.

New gTLD Availability Listing

Use our quick reference catalog to quickly find key information about recently announced new gTLDs.


Preparing Your Brand for a New gTLD World


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